Job Description
Our client is seeking a Director, Marketing Insights-Urology/Endocrinology. The responsibilities of this position include the following: Responsible for the Marketing Insights function for all Urology/Endocrinology in-line brands and brands close to commercialization - including Primary and Secondary Market Research, Competitive Intelligence, Marketing/Sales Effectiveness and KPIs for the brands
Lead and manage the Urology/Endocrinology Marketing Insights team to: Define, plan, manage and execute targeted and innovative Primary and Secondary Market Research, Competitive Intelligence, Marketing/Sales Effectiveness and KPIs for the brands within cost effective and timely parameters Create a customer focus mindset among team members; apply consumer-centric primary market research methodologies and provide consulting to Brand teams to bring 'insights' and 'hypotheses' that have a business impact and are pragmatic to be implemented within the constraints of the Brand plans Play the proactive role of the 'conscience' of the Brand teams, ensuring that the challenges/weaknesses are clearly identified along with wins/strengths and that jointly developed research objectives are fully met Understand the information/knowledge needs of Marketing/Brand teams and provide insights that can help them find solutions - by linking primary market research and secondary analytics -- to provide answers to questions such as 'why' and 'how' For immediate consideration, please send updated resume and contact information to (see below)
The skills, experience, and education required for this position include the following:
- Excellent communication/negotiation skills; can build relationships with Marketing, Sales, Brand Teams, Business Development, R/D, Ops and Finance
- Keen analytical mind with superior problem solving and technical skills, having in-depth knowledge of the armamentaria of various market research and analytic methodologies and constantly innovating to provide the 'best' solutions to the Brand
- Excellent organizational skills, proactively planning market research needs based on a superior understanding of the market research methodologies and their use at various stages of the 'product life-cycle'
Education/Experience:
- MBA; advanced degree in statistics or related medical/scientific area also a plus
- 7-10 years of work in Market Research/Marketing Insights/Commercial Analytics field or prior consulting experience
- Prior Primary MR/MI experience at one of the major competitors or consultant at health type of agency is essential to be successful in this role; prior experience in therapeutic area preferable
- Some experience working as part of a Brand team in a pharmaceutical/FMCG environment also desirable
- Previous management experience in Market Research/Marketing Insights in a pharma/FMCG organization
Abilities: Demonstrated ability to apply:
- Communication/negotiation skills in building relationships with Marketing, Sales, Brand Teams, Business Development, R/D, Ops and Finance
- Keen analytical mind with innovative problem solving and technical skills, reflecting in-depth knowledge of the armamentaria of various market research and analytic methodologies
Knowledge:
- Sound experience with a broad range of Market Research/Marketing Insights techniques, procedures/processes and analytic methodologies
- Having in-depth knowledge of t